Start a project →Start a project →It began as a single-dentist practice in Bolu; today it has three branches in Bolu, Gerede and Düzce. We built the brand and expanded it, standing alongside at every step of the growth.
374 is Bolu’s dialling code. The name itself is an address: the city’s clinic.
Dr. Sema Yıldırım opened her practice in Bolu in 2020, and it became a polyclinic in 2022. The Gerede branch opened in January 2025 and Düzce in December 2025. With every opening the brand grew too: a new shoot, a new branch on the website.
An identity that feels local and trustworthy without falling into the provincial-clinic cliché; a website presenting three branches under one roof; a promo film told together with the city.
The number 374 sits inside a tooth silhouette; blue-toned waves nod to the surface of Lake Abant, while the cut forms echo the energy of the number. After the first-round directions, we combined icon and wordmark in a vertical lock-up.
Red Hat Display — headings and body, across all digital surfaces
Heavy, wide, legible from afar
We told the clinic’s story from the heart of the city. A drone film opening over Bolu’s main square, gliding to the building and on into the treatment room; then the dentists, the equipment and the digital design screens.
In Bolu, a cinematic, colour-graded shoot; at the Düzce opening, a bright, airy documentary language. Two shoots, two different moments of the same brand.
Three branches, one site. Each branch has its own dental team, its own WhatsApp line and its own Instagram; patients reach the nearest branch in one tap.
The Bolu, Düzce and Gerede teams each have their own section, with a short bio and portrait for every dentist.
The dentist portraits and clinic images on the site are from our own shoots; no stock photos.
When a new branch opens, the site is updated in days, not weeks.
An ad account can rack up millions of impressions and bring in not a single patient. In summer 2025 that was exactly this account: 2.2 million impressions in three months, and next to no measured patient contacts. We rebuilt it around WhatsApp and directions; since spring 2026, more than 500 patients have got in touch every month.
Patient contacts measured by quarter. In Q3 2025: 2.2 million impressions, 2 patients.
Source: Dent374 Google Ads account · July 2025 – June 2026
