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The personal brand of a dentist with twenty years’ experience. We created a calm, literary, elegant language that makes “Bespoke” — dentistry tailored to the individual — felt at first glance.
Ms Buket didn’t want to present a clinic, but herself. A dentist who reads, draws on art and makes a separate plan for every patient.
A single pen stroke: the tooth silhouette turns into the letter B in one unbroken line. As personal as a signature, as lasting as a monogram. The copy is just as pared back: Bespoke Dentistry.
A cream, champagne and taupe palette; a complete set for the logo, business cards, website, clinic screens and social media. Then we brought the brand to life with a promo film and reels.
A tooth drawn without lifting the pen from the paper becomes a B in its final curve. The line was deliberately left shaky and hand-drawn: a human hand, not a machine.
Poppins — web headings, clean and modern
Jost — body text and on-screen content
We explored five directions; the chosen design is singular and bold: Botticelli’s Venus with a confident smile. The most recognisable face in art history, on a dentist’s card. Put it on the table and the conversation starts itself.
Arched forms, fine gold lines and plenty of breathing room. The site flows like a dentist’s biography: first you meet Ms Buket, then the treatments, her training, her book “Sade”, her own care brand buqi’s and, finally, the reviews.
The home page opens with the dentist, not the clinic: her story, training and approach. Here the Bespoke brand is not a promise, it is proof.
The book (Sade · Satır Araları) and care products (buqi’s atelier) sit within the same design system as separate sections.
Appointment form with treatment selection and a fixed WhatsApp button. Google reviews live on the page.
We built the script from Buket’s own words. Twenty years in her home town, a new chapter opening in Istanbul, and the one thing that never changed: the bond with her patients. The film flows in her own voice, at her own pace. Click a line alongside to jump to that moment in the film.
“Hello, I’m Buket Çikolar.” Name badge, pearl necklace and white jacket. The first frame sets the tone for the whole brand.
Drone footage of the castle and the city. Twenty years of a dentist in practice since graduating in 2006, summed up in a few shots.
Trainings, talks, the team. “I felt the need to move into a new phase.”
“Sometimes it’s not a city…” Viaduct, towers, Metropol İstanbul. The rhythm quickens and the edit breathes with the city.
A light switch, a diploma, the morning coffee. The clinic’s first day told through ordinary moments, without exaggeration.
“I’m so excited to meet my new patients.” The finale closes on a single-line monogram.
The second film is told through a patient’s eyes. A WhatsApp message from Ağrı, appointment day, a plane and map animation, the towers of Ataşehir and the moment of meeting at the clinic. The strongest proof of the “bespoke” promise: a patient willing to make that journey.
An ordinary day at the clinic. A patient message on the phone: “We’d like you to do our teeth.”
A plane taking off at sunset and the 1,200 km route from Ağrı to Istanbul, with a map animation.
Drone footage of Ataşehir’s towers and Metropol İstanbul. The clinic’s place in the city is clear in a single shot.
A hug at the door, a chat at the consultation desk.
An intraoral scan, on-screen planning, the dentist’s smile and a single-line logo.
Most people didn’t know the word. So instead of explaining it, we showed it through a tailoring metaphor: fabric is cut, a sketch is drawn, measurements are taken, and a smile is made to fit, just like a jacket. We blended real footage shot with the dentist and AI-generated atmosphere shots in the same light and colour.
With the dentist’s time limited, we shot only the scenes that needed her in the clinic: reviewing a sketch, taking impressions, portrait, vase, walking down the corridor. Atmosphere shots such as hands, pencil, plaster model and the lit corridor were generated with Higgsfield.
The result: one shoot day, 38 cinematic seconds. Viewers learn the meaning of the word without being able to tell which shots are real and which were generated.
The black-and-white “Mono” series features only gloves, loupes, instruments and a gaze; it conveys precision without a single word. When the website went live, we announced the launch with two short reels.
When the clinic moved to its new address, we set up its Google listing. Patients meet it on Maps first, so the profile has to speak in the same voice as the website and the business card.
Category, address, hours, website and phone link; cover and logo images; a new address announced with a “From the owner” post. Every review gets an individual reply in the dentist’s own words.
