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06 · We measure appointments, not impressions

The phone should ring.

Google Ads, Business Profile, Meta ads and SEO. We measure success not by impressions but by calls, WhatsApp messages, direction requests and appointments.

How many people saw an ad doesn’t matter to a dentist. What matters is how many called, messaged and walked through the door. We build campaigns around those numbers and clean them up every week.

01

What we do

01Google Ads

Search and Performance Max campaigns; district- and treatment-based structures, negative keyword and location clean-up.

02Google Business Profile

A shop window on Maps: category, services, images, posts and review replies.

03Conversion tracking

Calls, WhatsApp clicks, forms and direction requests, each measured separately.

04Meta ads

Treatment-based campaigns and remarketing on Instagram and Facebook.

05SEO

Content and technical improvements for lasting visibility in district and treatment searches.

06Reporting

A clear monthly report: how many patients got in touch, at what cost, and what changes next month.

02

Process

At the end of every step you have a tangible deliverable and a date for the next one.

Week 1Setup

Accounts, conversion tracking and business profile.

Weeks 2–4Test

Campaign, keyword and location tests; first data.

Month 2Scrolling

Budget shifts to the channel that brings patients; expensive clicks are cut.

OngoingManagement

Weekly search term clean-up and a monthly report.

03

The most common mistakes

The mistakes we see most often in the field — and that can be avoided from the start.

Counting impressions as success

High impressions and clicks often mean expensive traffic with no intent.

Not measuring conversions

If you don’t know which ad brings in patients, the budget runs on guesswork.

Neglecting Maps

In clinic searches, most patients arrive via directions; the profile matters as much as the shop window.

Setting up a campaign and walking away

Search terms change every week; an account that isn’t cleaned eats the budget.

04

FAQ

What budget do I need?

It depends on the district, the competition and your treatment mix. At the first meeting we suggest a realistic starting budget for your area.

How will I see the results?

Your monthly report shows calls, WhatsApp messages, forms and direction requests, and what each of them cost.

Does it comply with healthcare advertising regulations?

Yes. Ad copy and visuals are prepared in line with healthcare advertising rules.

Let’s talk about your clinic.

Whether you’re opening from scratch or growing: in the first meeting we listen to where you stand and pin down what you need at each step.

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